If you’re a content creator, marketer, or consultant, there’s a goldmine you might be overlooking—your client calls. While analyzing transcripts from my recent Zoom sessions, I stumbled upon a surprisingly effective 10-minute content strategy that’s transformed how I ideate, create, and repurpose content with laser-focused clarity.
Let me break it down for you. This isn’t some fluffy theory—it’s practical, fast, and pulled directly from the raw, unscripted conversations you’re probably already having.
Step 1: Hit Record (Permission First!)
Every client call is an unscripted masterclass. Once you start recording (with consent), you’ll realize these calls are full of real questions, emotional cues, and mini-rants—all of which are content triggers. Your audience likely shares the same pain points as your clients.
➡️ Action: Start recording your calls today. If you’re on Zoom, turn on transcription too.
Step 2: Identify Repeating Phrases or Questions
In just 10 minutes of reviewing one call, I found recurring phrases like:
“I don’t know what to post on LinkedIn anymore.”
“How often should I even be emailing my list?”
“Is blogging still worth it?”
Each of these became a content topic. Real people’s real confusion = content that resonates.
➡️ Action: Open any call transcript, highlight 3–5 repeated questions or struggles.
Step 3: Use the ‘Answer, Hook, CTA’ Framework
Now comes the strategy part. For each question, I structure a quick piece of content using this framework:
Answer – Provide immediate value (solve the confusion).
Hook – Turn the insight into an attention-grabbing headline.
CTA – Ask a follow-up question or suggest your service.
🔹 Example:
Hook: “Stuck on what to post on LinkedIn? Start with this simple 3-day idea sprint.”
Answer: Break down how to brainstorm content pillars and draft 3 posts.
CTA: “Want personalized content prompts for your brand? DM me ‘LINKEDIN’.”
All this takes under 10 minutes per topic. The results? Highly engaging posts that sound conversational, not canned.
Step 4: Turn 1 Call into 5+ Content Pieces
From one 30-minute client call, I regularly extract:
2 social media posts
1 email newsletter
1 LinkedIn poll
1 YouTube short or reel script
That’s five pieces of content from something I was already doing. With consistency, these insights shape a calendar filled with high-value, low-effort content.
➡️ Bonus Tip: Use ChatGPT or other tools to repurpose one idea into different formats.
Step 5: Create a Swipe File for Future Use
Don’t lose those golden questions. I keep a Notion doc called “Client Goldmine” where I paste the best snippets and quotes. When I’m stuck or planning campaigns, I pull directly from there.
➡️ Pro tip: Categorize by themes—FAQs, mindset struggles, buying hesitations, etc.
Final Thoughts: The Best Strategies Are Hiding in Plain Sight
Your clients are telling you exactly what content to create. The secret? Listen better. With this 10-minute content strategy, you can stop guessing what your audience wants—and start giving them what they’re already asking for.
So the next time you’re on a call, don’t just consult. Collect. Your next viral post or high-converting email might already be sitting in your client’s own words.
